Who We Are

Founded in 2000, the group has evolved from a local car rental operation into a diversified mobility platform operating across multiple markets.

Today, the business spans several sectors, delivering integrated automotive and mobility solutions through a structured network of subsidiaries.

  • 01

Positioning

Operations sit at the intersection of mobility, technology, and infrastructure.

This positioning enables consistent delivery today while building capabilities for future expansion.

  • 02

Approach

Growth is built on disciplined execution, operational consistency, and long-term planning.

The focus remains on scalability, market expansion, and maintaining strong performance across all business units.

OUR Team

Board of Directors

Led by visionary Chairman Mr. Nasser Al-Qahtani, Yelo Holding is guided by strong governance and entrepreneurial spirit.

Mr. Nasser Al Qahtani

Chairman

Mr. Basheer Al Qahtani

Vice Chairman and Managing Directors

Mr. Ali Abdallah Al Aboudi

Board Member

Mr. Mohammed Al Barrak

Board Member

Mr. Ayth Al Mabarak

Board Member

Mr. Abdulmohsen Al Fadley

Mr. Abdulmohsen Al Fadley

Executive Management 

Mr. Alaaldin Alzubi

GCTO - Yelo Holding

Mr. Nashat Helal

GCFO - Yelo Holding

Mr. Hamad Al-Humaied

CEO - Yelo

Mr. Hani Al Hamadneh

Qoad Manager

Mr. Hamzeh Al Far

General Manager of Masarat

Mr. Mohammed Talaat

General Manager Alwefaq travel

Mr. Khaled Alhamawi

General Manager of Yelo Dubai

Mr. Nasser Al sawafi

General Manager of Yelo Oman

Mr. Nasser Al Qahtani

Chairman

Mr. Nasser Al Qahtani holds a Master’s degree in Business Administration and a Bachelor’s degree in Military Science. He currently occupies several leadership positions, most notably serving as Chairman of the Board for a number of subsidiaries under the Al Wefaq Group, operating in various sectors including transportation, technology, commerce, training, and software. He previously held the position of Chief Executive Officer at Al Wefaq Transportation Solutions Company.

Mr. Basheer Al Qahtani

Vice Chairman and Managing Directors

Mr. Basheer Al Qahtani holds a Bachelor’s degree in Accounting and currently serves as Vice Chairman of the Board for several subsidiaries under the Al Wefaq Group. He is also a member of the boards of companies operating in the fields of technology, food, and training. Previously, he held the position of Deputy Chief Executive Officer at Al Wefaq Transportation Solutions Company.

Mr. Ali Abdallah Al Aboudi

Board Member

Mr. Ali Al-Aboudi holds a Master’s degree in International Law and Financial Markets, a Professional Master’s/High Diploma in Legal Studies (Law), and a Bachelor’s degree in Sharia. He currently serves as a lawyer and Managing Director at Ahmed Al-Khalifi and Al-Aboudi Law Firm and Legal Consultants. Previously, he held several positions in the fields of law, governance, and consulting, including roles at Al Rajhi Bank, as a consultant at the Citizens Advice Bureau in the United Kingdom, and as a board member and Executive Director of the Islamic Borders Association in Scotland.

Mr. Mohammed Al Barrak

Board Member

Mr. Mohammed Albarrak holds a Bachelor’s degree in Software Engineering from King Fahd University. He has extensive executive experience in leading digital and technological transformation. He currently serves as Chief Technology Officer at Jahez Group, where he led the implementation of the technological infrastructure for the company’s public listing on the financial market. He possesses broad expertise in building technical teams, developing digital strategies, and implementing data and artificial intelligence solutions.

Mr. Ayth Al Mabarak

Board Member

Mr. Ayth Almubarak holds a Ph.D. in Accounting and Finance, a Diploma in Research Methods in Management and Business, and a Master’s degree in Management Sciences (Accounting). He has extensive executive experience in strategy, finance, governance, and risk management. Dr. Almubarak has worked with and led teams, projects, and organizations to successfully achieve their objectives. He has also contributed to creating value for organizations through his roles as an executive, consultant, and board member.

Mr. Abdulmohsen Al Fadley

Group Chief Executive Officer of Yelo Holding

Mr. Abdulmohsen Alfadley holds a Master’s degree in Corporate Finance and a Bachelor’s degree in Financial Management. He currently serves as Chief Executive Officer of Yelo Holding. He has extensive experience as a General Manager in Business Development and Value Creation within the telecommunications sector. Mr. Alfadley also possesses diverse expertise in investment and financial analysis, gained through his previous roles at organizations such as the Saudi Commission for Health Specialties, NCB Capital, and Samba Bank.

Mr. Alaaldin Alzubi

Group Chief Technology Officer – Yelo Holding

Mr. Ala’aldin Alzu’bi, Group Chief Technology Officer of Yelo Holding, leads the group-wide technology strategy and AI-driven digital transformation across Yelo and its sister companies. With over 18 years of experience in enterprise technology leadership and large-scale platform modernization, he has delivered mega projects across the GCC and enabled the successful launch of multiple telecom operators through advanced BSS/OSS solutions and mission-critical AI ecosystems. Known for his people-centric leadership style, he builds high-performing teams and drives a culture of delivery excellence and innovation. Before joining Yelo Holding, he served as Head of Digital Innovation at LeadingPoint, guiding a 70+ member organization to major digital achievements across the region. Mr. Alzu’bi holds both a Master’s and a Bachelor’s degree in Computer Science from Yarmouk University.

Mr. Nashat Helal

Group Chief Financial Officer

Nashat is a seasoned business executive with over 23 years of experience in finance leadership and strategic growth initiatives across diverse industries including financial services, real estate, healthcare, contracting, maritime, automotive, and hospitality.
 
Holding an Executive MBA from London Business School and professional certifications such as CFA, CPA, and CMA, Nashat specializes in business strategy, valuations, mergers and acquisitions, IPOs, fundraising, corporate transformation, and portfolio management.
 
Additionally, Nashat is an international author of “Art of Decision Making,” sharing insights on mastering decision-making for impactful careers.

Mr. Hamad Al-Humaied

Chief Executive Officer - Yelo

Mr. Hamad AlHumaied has over 20 years of professional experience in Saudi Arabia and the United Kingdom. He holds a Master’s degree in Business Administration and a Bachelor’s degree in Human Resources. in addition to numerous professional certificates in Business Management, Human Resources, Leadership, and Organizational Development. He is currently the Chief Executive Officer at AlWefaq Transportation Solutions Company.

Mr. Hani Al Hamadneh

Chief Executive Officer - QOAD

Hani AlHamadneh is the Chief Executive Officer of QOAD, overseeing the company’s strategic direction and growth in SaaS and mobility technologies. He holds a Bachelor’s degree in IT Networking and Information Systems and brings over 20 years of experience in IT leadership, CTO roles, and executive technology management. His expertise in SaaS, mobility solutions, and operations supports QOAD’s position as a leading technology provider in the region.

Mr. Hamzeh Al Far

General Manager of Masarat

General Manager at Masarat Al-Wefaq for Exhibitions and Conferences
Hamzeh holds a Bachelor’s degree in Accounting and brings over 18 years of experience in the automotive industry, having worked with both local and international companies.
His extensive background spans strategic management, business development, and building strong partnerships, enabling him to drive organizational growth and deliver exceptional results.

Mr. Mohammed Talaat

General Manager Alwefaq travel

Holds a Bachelor’s degree in Commerce, Accounting Department from Tanta University. With over 26 years of professional experience, including 18 years in the car rental industry, he brings extensive expertise in financial management and internal audit. As General Manager, he leads Al Wefaq Egypt Travel’s operations and strategic direction, driving business growth, branch expansion, and market development in Egypt, in line with Yelo Group’s vision for regional excellence.

Mr. Khaled Alhamawi

General Manager of Yelo Dubai

Senior Executive with 20+ years of leadership experience across aviation security, diplomatic affairs, retail sales, and automotive rental operations. Former Military Attaché at the Embassy of Jordan in Washington, D.C., and Liaison Officer with the Ministry of Foreign Affairs, with extensive experience in airport security and international coordination.
Currently serving as General Manager – UAE at Yelo, leading country operations, business growth, and financial performance after progressing through multiple leadership roles within the company.
Holds a Bachelor’s degree in English Language and Literature and a Master’s degree in Military Sciences.

Mr. Nasser Al sawafi

General Manager of Yelo Oman

Dynamic and results-driven Branch Manager with over 11 years of leadership experience in the car rental industry. Proven expertise in branch operations, customer service excellence, and market expansion. Currently leading Yelo’s Oman branch since March 23, 2025, driving operational efficiency and aligning with Yelo Group’s strategic vision for regional growth. Recognized for strong leadership, team development, and consistent achievement of business targets.